There is a reason why the American Pavilion is the only pavilion at the Cannes Film Festival that charges extra money to enter, even if you are already accredited by the festival itself. Indeed, the usual film or market badge won’t do you any good getting in, except at a few selected events – and, maybe, rightfully so. More than in any other year, 2025 underlined the evolution AmPav has gone through since its initial founding in 1989, as the pavilion has gone from reacting to